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Mixed Reality (MR)

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Virtual Reality (VR)

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Augmented Reality (AR)

USE CASES

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Mixed Reality (MR) Software

Involves a mix of aspects from both virtual and real environments with the involvement of digital elements. The virtual objects can be mapped to the physical environment. It differs with AR where the virtual objects are placed on a separate layer on top of the physical world. Mixed Reality can be much more useful in AI-based training involving the mapping or interaction of the digital elements with the physical world

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Virtual Reality (VR) Software

Involves virtual environments which are digital with a complete cut from the physical environment. Virtual reality is useful for training solutions based on the business needs. In the VR scenario, the user gets completely involved in the digital environment without the involvement of the physical environment

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Augmented Reality (AR) Software

Involves real environments with the addition of digital elements. The live view can be captured using the camera. The digital elements will be added on the top of the live view. Similar to VR, AR can also be used in games, training and demonstration. AR softwares add digital elements on the top of the live capture to engage the user

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Engineering and Design Modeling

Utilizing 3D modeling in engineering products is a tried-and-true method in most manufacturing environments. Reviewing designs in a collaborative MR space offers novel opportunities as traditional computer-aided design and modeling (CAD/CAM/BIM) technologies evolve.

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Training and Employee Education

Conducting training exercises in a MR environment offers many benefits over real-world programs, including increased safety; managing information transfer amidst high employee turnover; scaling trainers; and upskilling existing workers.

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Real-time Information Overlay

Primarily a use case meant for MR, real-time information is provided to a viewer utilizing wearable MR headsets or accessible through a mobile device or tablet via an AR app, while simultaneously viewing real-world surroundings.

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Theft Protection

Though primarily retail in its industrial application, theft protection is an emerging use case utilized by large retailers to combat shrinkage of high ticket-value items.

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B2B Sales

MR can offer new, immersive opportunities to sell industrial products while simultaneously increasing portability and scaling salesperson efforts.

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Marketing and Entertainment

MR content marketing is a growing field for digital marketers looking to reach audiences in new, engaging ways in order to compete with other online and mobile experiences.

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Recruitment and Training

The use of VR in the workplace can allow potential employees to have a feel of the typical work environment and be prepared to offer the best solutions for challenges that may arise. A company can also train employees from different physical locations at the same time. This also gives employees a seemingly physical involvement which offers the satisfaction gained from a real training.

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Work Collaboration

Since teamwork is essential for a company’s success, VR technology makes it possible for workers to hold meetings through video conferencing and deliberate on issues. With this technology, employees can gather in the same room and consult without meeting face to face.

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Healthcare

When patients wear VR headsets, the technology is used to distract their brain and confuse the pain pathway by drawing their minds from the suffering. Dentists are also using the technology to soothe patients when extracting their teeth or conducting root canals and other dental surgeries.

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Education

Introducing a whole new concept in educational technology: a ‘standalone’ Virtual Reality headset complete with a unique student-friendly interface, gesture controls, embedded educational resources and simple-to-use teacher controls.

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Games

VR gaming is the term used to describe a new generation of computer games with virtual reality (VR) technology that gives players a truly immersive, first-person perspective of game action.

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Training and Employee Education

AR-based hands-free devices are proving to be an engaging and efficient training tool, as they can overlay virtual tutorials onto wearable equipment to provide new personnel with quick, visual demonstrations. Clearly, it’s much easier to learn when viewing a digitally rendered 3D model than a 2D diagram.

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Business presentations

The benefits of data analytics for enterprise decision-making are well known. However, with growing volumes of data, 2D visualizations and manual processes limit companies’ abilities to detect data patterns and derive actionable insights. AR can provide new ways to visualize and make better sense of these complex datasets, providing real value to business leaders.

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Games

Consumer media habits are constantly evolving. New devices and services enable consumers to rapidly shift their expectations and behaviors. The way entertainment is accessed, consumed and purchased has changed dramatically in a short period. This report looks closely at video gaming and how augmented reality (AR) could enable the next level of immersive gaming.

Latest News

Growth of the XR industry (billions in a year)

Extended Reality (XR) extends to the usage of Augmented Reality, Mixed Reality and Virtual Reality which are collectively known as Extended Reality or XR, a technology which made significant strides in 2019. More than 1 billion people are expected to use augmented reality products globally in 2020. However, the most promising market segment for XR solution is the retail industry.

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